Guest Post and its importance in ranking at the top of search results

Contents of the article

1.    What is a Guest Post?
2.    The basics of guest post work
3.    The most important benefits of Guest Post
4.    The importance of making a backlink guest post
5.    The best sites to buy Guest Post
6.    The best Websites that provide guest post services for free (Extended Version)
7.    Steps to publish a free guest post
8.    Disadvantages of using Guest Post sites
9.    Tips for getting a high-quality Guest Post
10.    Frequently asked questions about Guest Post

Do you use Guest Post as part of your online marketing strategy? Do you want to get a lot of traffic to your site?

Guest posting is one of the most powerful and cost-effective methods to boost your website’s authority, improve brand awareness, and attract highly targeted visitors. By publishing your articles on other reputable blogs in your niche, you not only reach a wider audience but also gain high-quality backlinks that strengthen your website’s external SEO. This strategy helps search engines recognize your site as trustworthy and valuable, which directly improves your rankings in search results. In this article, we will explore how to take advantage of free Guest Post opportunities to maximize traffic, increase visibility, and build lasting online credibility.

1. What is a Guest Post?

Guest Post, in English "Guest Post"; It is one of the most effective strategies, and has become one of the best practices you can do on your websites and blogs for SEO, and it can be used as an opportunity to target a new audience, increase subscribers, grow your online audience, and build relationships with other niche influencers.

It has become one of the most important ways to improve the SEO of any website. It is simply publishing a post or article on another website. You can write a professional and exclusive article for your site, and then it will be published within one of the powerful sites that will help you improve the external SEO of your site as a guest. .

When making a guest post, a person must think about it in a different way. He does not think of it as an advertisement, but rather as an added value to the target audience. But before everything, it is necessary to determine your goal for the guest post, as knowing the goal is considered essential in determining the appropriate type of site that will make the guest post. Post it.

2. The basics of guest post work

If you are a blog owner and want to write a guest post online to promote your business, you should know that there are some basics that you need to do first, which include the following:

     Find a blog or website that accepts free guestposts.
     It is important to read any blog's guidelines regarding guest post offers.
     Choose a topic that suits the blog or website you're publishing on.
     The post you are going to write about must be well written and follow all guidelines.
     Searching for blogs related to your industry or niche is a good place to start publishing a guestpost article.
     It is essential that the backlink you place in your Guest Post article is useful and relevant to the article.

Once you find a number of potential sites, contact the owner or editor and then get a free guest post. Once you publish a post or article, make sure to promote it on social media channels to bring traffic back to your blog, as sharing on social media platforms increases the number of visitors. For your site.

3. The most important benefits of Guest Post

As we mentioned before, the guest post is one of the important things in the world of SEO in order to be at the top of the search results, so we see that there are many benefits of the guest post that must be paid attention to, which make it a main strategy for every content writer who wants to leave an effective impact, so let’s get to know them:
1. Increase traffic

Placing an article that talks about your site, or an article that targets an important topic within a strong site, makes your site benefit from the number of visitors to the site, and gains trust from search engines.
2. Guest Post builds relationships

By making a guest post on someone else's blog or website, you are creating important and good relationships with other real bloggers in the same field as you, as bloggers constitute a large percentage of electronic social networking sites such as Facebook and Twitter, which have a large and enormous influence online.
3. Guest Post helps to rank high in search engines

It is necessary for the host blogger to include a backlink with the article, and these backlinks will increase the blog’s value in search engine rankings, but make sure you get a Do Follow backlink and it must be from a strong authority domain.

4. The importance of making a backlink guest post

Many do not know how important backlinking to a guest post is. If a website has many high-quality external backlinks, it is likely to rank higher on search results pages due to having a backlink correctly in Google (SERPs) and its work includes inserting a link. To return to your site.

5. The best sites to buy Guest Post

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When it comes to boosting your website’s authority and improving off-page SEO, buying Guest Posts from trusted platforms can be a smart investment. Not all sites are created equal, and choosing the right platforms can make the difference between wasting money and gaining long-term SEO value. For example, Fiverr is one of the most popular starting points where freelancers offer Guest Post services at affordable prices, but the quality may vary, so careful selection is needed. If you want more professional outreach, Upwork provides access to experienced digital marketers who specialize in building real connections with authoritative blogs. Another strong option is Adsy, a dedicated Guest Post marketplace that connects website owners with publishers in different niches, making it easy to choose high Domain Authority (DA) sites. Similarly, LinksManagement is widely used by SEO experts to buy Guest Posts on sites with DA 40+, ensuring better ranking potential. For businesses looking for premium quality, The Hoth and FatJoe are trusted agencies that deliver Guest Posts on high-traffic, niche-relevant websites, which often guarantees better results in terms of referral traffic and organic visibility. By choosing reliable platforms instead of random offers, you ensure that your backlinks are natural, your content is well-placed, and your investment actually contributes to your long-term SEO strategy.

Site	Average Price	Pros	Cons
Fiverr	$10 – $100 per post	Very affordable Wide variety of sellers Quick and easy to order	Quality varies a lot Risk of spammy links Requires careful seller selection
Upwork	$50 – $500 per project	Professional freelancers Good for long-term partnerships Clear reviews and ratings	Higher prices than Fiverr Needs ongoing communication Some freelancers overcharge
Adsy	$30 – $300 per post	Specialized in guest posts Filter by DA/DR and niche User-friendly platform	Expensive in some niches Limited choices in rare topics
LinksManagement	$40 – $400 per post	DA 40+ sites available Flexible anchor text control Good for keyword ranking	High subscription fees Requires SEO knowledge
FatJoe	$70 – $500 per post	Trusted SEO agency High-quality content included Real sites with traffic	More expensive Less control over site selection
The HOTH	$100 – $600 per post	Globally known company Authoritative websites Excellent support	High starting prices Some services need subscriptions

6. The best Websites that provide guest post services for free (Extended Version)

Guest posting doesn’t always have to come with a price tag. Many high-quality websites allow users to contribute articles for free, providing an excellent opportunity to build backlinks, increase brand awareness, and drive targeted traffic without any financial investment. Using these platforms strategically can strengthen your external SEO profile and establish you as an authority in your niche.

1. Medium.com
Medium is one of the most popular platforms for free guest posting. You can create a profile and publish articles on virtually any topic. While Medium typically uses “nofollow” links, the platform has a large, engaged audience that can significantly increase your content’s visibility. For example, a marketing professional could write an article on “Top 10 Social Media Trends” and include a subtle reference to their own blog or portfolio, attracting readers who are genuinely interested in the topic.

2. LinkedIn Articles
LinkedIn is not just for networking—it also allows you to publish full-length articles for free. By writing high-quality content relevant to your industry, you can reach thousands of professionals in your network. For instance, a finance consultant could write about “Investment Strategies for Beginners,” include helpful insights, and link to a free resource on their own website. This not only improves credibility but also drives targeted traffic from people actively seeking expertise.

3. Blogger and WordPress.com
These free blogging platforms let you create your own blogs without any cost. You can post articles regularly and share them with niche-specific communities. For example, a health blogger could create posts about “Natural Remedies for High Blood Pressure” and link to their main website. Additionally, engaging in the community comments and collaborations can amplify your reach and establish authority.

4. Quora Spaces
Quora allows you to answer questions and contribute articles through its “Spaces” feature. By providing detailed, informative answers and linking to relevant content on your own website, you can drive highly targeted traffic. For example, a digital marketing specialist answering questions about SEO techniques can link to a case study hosted on their own site, attracting readers who are deeply interested in the topic.

5. Dev.to and GitHub Pages
For tech-focused content creators, Dev.to and GitHub Pages are excellent free platforms. Dev.to allows programmers and tech enthusiasts to share tutorials, tips, and guides, reaching a community that actively engages with technical content. GitHub Pages, on the other hand, can host blogs or documentation where you can integrate backlinks naturally. For example, a web developer could publish a tutorial on building a responsive website and link back to their portfolio or personal blog.

6. Industry-specific forums and community blogs
Many niche communities and forums accept guest contributions for free. For instance, websites like GrowthHackers (marketing) or Hackernoon (tech) allow contributors to submit articles. These platforms often have active audiences, and a well-crafted article can generate significant engagement, backlinks, and exposure. By selecting forums or blogs relevant to your industry, you ensure that your content reaches the right audience and increases the chance of meaningful traffic.

Using free guest post platforms strategically requires planning: choose platforms relevant to your niche, focus on high-quality content, and integrate links naturally to your own site. Over time, this approach builds authority, drives organic traffic, and enhances your SEO—all without spending a single dollar.

Website	Description	Link Type	Tips for Use
Medium.com	Publish articles on virtually any topic to a large audience.	Nofollow links	Focus on high-quality, informative articles; include subtle links to your blog.
LinkedIn Articles	Publish professional content to your network and industry followers.	Nofollow / internal links	Share insights and expertise; link to relevant resources on your site.
Blogger	Create a free blog and post niche-specific articles.	DoFollow (depending on context)	Engage with community, post regularly, and include backlinks naturally.
WordPress.com	Free blogging platform to host guest posts and articles.	Nofollow / DoFollow (depending on plan)	Create a professional blog, link to your main site, and participate in comments.
Quora Spaces	Answer questions and publish articles in niche communities.	Nofollow links	Provide detailed, value-rich answers; link to your resources where relevant.
Dev.to / GitHub Pages	Share tech tutorials, case studies, or guides to a developer audience.	DoFollow links possible	Publish tutorials, guides, and project case studies with natural backlinks.

7. Steps to publish a free guest post

There are undoubtedly simple steps to get a powerful free guest post, as we will explain below:

     Look for a site that offers a free guest post, and check that they understand choosing the right section for your content, for example if your content is about health, you should find a blog that publishes health content to post a guest post on.
     Avoid paraphrasing, and be creative in choosing the topic of the article.
     It is best to write exclusive content of at least 500 words that actually matches the content of the section.
     Target important keywords, so you can exploit the site’s power to rank higher and get more visits.
     Don't forget to include some internal links to the article next to the keywords, as an important part of internal SEO.
     Insert images into the article, and you must be careful to allocate a high-quality image as the main prominent image.
     Send the article to the website owner until it is published, while preserving the article without deleting or adding.

Make sure to use the GuinRank tool to choose keywords and write an article compatible with SEO factors.

8. Disadvantages of using Guest Post sites

There are some disadvantages and negatives resulting from using Guest Post sites, and these negatives may be:

     You may not get the same amount of traffic to your site as if you had written the article yourself and published it on your site.
     You may not have as much control over the content of the article as the website owner may edit the article or even remove it entirely if they don't like it.
     You may have to pay some fees to publish your article on a guest publishing site.

9. Tips for getting a high-quality Guest Post

Do you want to increase traffic to your site? So the guest post is a great way to do this, and in order to get the advantages and benefits of the guest post for a newly created blog or website, it is necessary to follow the following tips:

     You should go to one of the main sites that offers content similar to yours.
     Communicate with website owners and express your desire to publish high-quality articles on their websites.
     Connect with other bloggers in your niche, and if they write for other blogs, they might be interested in writing for yours as well.
     Use social media to reach out to potential guest bloggers such as Twitter as it is a great platform for this.
     When looking for guest bloggers, be sure to review their previous work to make sure they are a good fit for your guest post, and be sure they have a following that is interested in your industry.
     Write a good article in terms of content and interesting and attractive information, while avoiding copying the content.
     It is also necessary to ensure that the site has a high domain authority, in addition to placing a periodic publication on it in order to support the new site.
     One of the most important success factors for Guest Post is ensuring that the site has not received any penalty from Google and that its articles are actually archived.

10. Frequently asked questions about Guest Post

Perhaps the most common questions these days are about the Guest Post service, and how to obtain a permanent Guest Post legally, and among these questions are:
Why is Guest Post important to your site?

A guest post is a good addition to your site. It can only help improve the user experience for visitors, attract new readers and followers, and building backlinks is a great way to build good relationships with bloggers and other websites.

Before starting a guest post, define your goals and research potential sites. A clear vision ensures a better experience for readers and strengthens relationships with potential partner sites. Poorly matched content may negatively affect your website.

• Builds strong backlinks to your site, a ranking factor.
• Enhances brand reputation if posted on quality sites.
• Attracts new readers and increases traffic.
• Leads to more social shares and backlinks, benefiting SEO.

There is no fixed number. Ensure backlinks are relevant and useful. Quality is more important than quantity. Always ask: "Will this link improve the post?"

Anyone can write a guest post, but only a few can create impactful posts. Focus on usefulness, creativity, and legitimacy for better engagement and sharing.

• Choose high-quality, relevant sites.
• Check the site's backlink profile to avoid low-quality links.
• Confirm the site offers permanent posts.
• Negotiate a fair price.

Write professionally, with high-quality content. Tools like Content Kings Gen Rank can help optimize your article for SEO. Strong guest posts drive traffic and improve Domain Authority.

Yes, but ensure content is unique for each site to avoid duplicate content penalties and maintain quality.

Select sites relevant to your niche, with high Domain Authority, engaged audiences, and clean backlink profiles.

Long-form content (1200+ words) generally performs better in SEO and provides more value, but relevance and quality are key.

Consistency matters. Aim for 1–2 guest posts per month to maintain engagement and steady backlink growth.

Yes, media enriches content, improves engagement, and enhances SEO when optimized properly (alt text, captions).

Use Google Analytics to track referral traffic, user engagement, and conversions from each guest post.

Yes, but links must be relevant and add value. Avoid overloading the post with links.

Research the site, propose a unique topic, highlight your expertise, and show how your post benefits their audience.

It’s possible but proceed carefully. Focus on non-direct competitors or sites where audiences partially overlap.

Yes, sharing posts on social media expands reach and increases engagement for both your brand and the host site.

Follow submission guidelines, maintain high quality, write unique content, and pitch a compelling topic.

Between 1,200–2,000 words is ideal for SEO and audience engagement, but always prioritize quality over quantity.

Use Google search operators like “write for us [niche]”, check competitor backlinks, or use platforms like Medium, LinkedIn, and Quora Spaces.

Not exactly. You can create similar content but avoid duplicating it verbatim to prevent SEO penalties.

DoFollow links pass SEO value, but NoFollow links can still drive traffic and diversify your backlink profile.

Assess the site's authority, traffic, and relevance. Offer fair rates and consider long-term partnerships.

Yes, subtly. Focus on providing value first; avoid excessive promotion.

Yes, include a brief author bio with a link to your site to increase credibility and traffic.

Yes, by building quality backlinks from authoritative sites, your DA can gradually improve.

Ensure your guest post is unique and not published elsewhere. Rewrite or add new insights if needed.

Yes, include a call-to-action (CTA) linking to a lead magnet or newsletter signup on your site.

How-to guides, case studies, industry insights, and tutorials usually perform well and attract backlinks.

SEO benefits may take a few weeks to months, but traffic and brand exposure can appear immediately after publication.

Yes, engage with readers by responding to comments. This boosts credibility and encourages social shares.

Yes, platforms like Medium, LinkedIn, Blogger, WordPress.com, Quora Spaces, and Dev.to are excellent for free guest posting.

Yes, if you choose high-quality, relevant sites. Avoid low-quality or spammy sites that may harm your SEO.

Include target keywords naturally in title, headings, meta description, and body without overstuffing.

Yes, create snippets, infographics, or quotes to share on social media to drive traffic back to the full article.

Yes, Tracking backlinks regularly ensures that your guest posting strategy is effective and your SEO efforts are paying off.