buy domain name : Why Buying a Google Domain Is the Best Choice in Terms of Security, Efficiency, and Cost
Table Of Contents
1- Why a domain name still matters (even more than you think)
If the internet is a city, a domain name is your street
address—memorable, findable, and legally yours to control. It shapes how
people discover you, how they trust you, and how search engines catalog
you. Pick well, and your domain becomes a timeless asset: it follows
your brand across redesigns, platforms, and trends. Pick poorly, and you
invite confusion, typos, brand dilution, and missed clicks. That’s why
buying a domain isn’t just a checkout flow; it’s a strategic decision
about identity, discoverability, and ownership.
2- A quick reality check about “Google Domains”
For years, Google Domains was the go-to registrar for people who wanted clean pricing, free WHOIS privacy, tight integrations with Google Workspace, and a famously simple interface. In June 2023, Google announced that it would sell its domains business to Squarespace; the deal closed on September 7, 2023, and migrations of customer accounts completed in 2024. Today, if you previously had a Google-registered domain, you manage it in a Squarespace account; new domain registrations are handled by Squarespace, not Google. In other words, you can no longer “buy a domain from Google Domains” in the old consumer sense. Squarespace+1Squarespace HelpGoogle Domains
So why write a guide about “buying a Google domain”? Two reasons:
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Continuity for millions of sites. Many readers still own domains originally purchased at Google; you now manage them at Squarespace and need to understand what changed (and what didn’t). The Official Squarespace Newsroom
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Google still plays a role—just differently. Google Cloud offers Cloud Domains (for developers/teams using Google Cloud) and continues to offer Cloud DNS, distinct from the former consumer product. If you operate in Google Cloud, you can still register and manage domains there via APIs and console—this is not the same as the discontinued consumer “Google Domains.” Google Cloud+1
This introduction sets the stage so you can make smart, up-to-date choices—whether you’re maintaining a domain that came from Google Domains, registering a domain in Squarespace Domains, or opting for Cloud Domains inside Google Cloud for infrastructure reasons.
3- Who this guide is for (and how to use it)
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Solo founders, small businesses, and creators who want a trustworthy, straightforward path to getting a brand-worthy domain without gotchas.
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Developers and agencies who care about DNS control, automation, and cloud integrations.
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SEO-minded folks who want to balance branding with keyword intent and futureproofing.
We’ll go deep, but we’ll keep things friendly and practical. Every section stands on its own; you can skim for answers or read straight through.
4- What changed when Google Domains moved to Squarespace?
The registrar of record changed. Your legal relationship for retail registrations shifted from Google to Squarespace. Practically, this means:
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You sign in at Squarespace to manage the domain, renewals, and WHOIS privacy.
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Pricing and support policies are those of Squarespace Domains.
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Transfers in and out follow ICANN rules; Squarespace documents typical timelines (often under two weeks, with edge cases up to ~15 days). Squarespace Help+1
What didn’t change?
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Your domain itself (the name and its registration record) continues uninterrupted.
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Your website and email settings persist as long as your DNS records remain correct.
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WHOIS privacy—historically a key perk of Google Domains—continues to exist as a feature with mainstream registrars, including Squarespace; in Google’s era, privacy was included by default and marketed as a differentiator. ForbesCrazy EggKinsta®
What about Google Cloud?
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Cloud Domains (a Google Cloud service) still lets you register domains programmatically or via the Cloud console and manage DNS with your provider of choice, often in tandem with Cloud DNS. This is ideal for teams building on GCP who want infra-as-code, IAM, and auditability. It is not the old consumer product. Google Cloud+1
5- The three main paths you can take today
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Manage or buy through Squarespace Domains (retail path).
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Best for: entrepreneurs and creators who want a clean, integrated retail experience similar to legacy Google Domains.
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Why: migration is complete; the management surface is unified; you get modern registrar features and standard transfer options. Squarespace HelpThe Official Squarespace Newsroom
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Register via Google Cloud Domains (developer/infra path).
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Best for: teams inside Google Cloud who want API-driven control, IAM, and integration with Cloud DNS, Cloud Run, Load Balancing, etc. Google Cloud
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Use an alternative registrar (competitive path).
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Best for: shoppers optimizing for price, bulk portfolios, or specific workflows (e.g., advanced DNS tooling, marketplaces, or niche TLDs).
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Note: Many articles compare features/renewal costs across registrars; just be sure any comparison is current, since pricing and promos change frequently. (We’ll discuss comparison criteria later.)
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6- What “buying a domain” really entails (beyond the cart)
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Naming strategy. Short, pronounceable, defensible, and typo-resistant. Consider international audiences and script/fallback issues.
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Extension strategy (TLDs). .com remains the default for trust and recall; newer gTLDs can be brandable and available, while ccTLDs (.io, .ai, .de) carry geographic or cultural signals.
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Availability and variants. Plan for look-alikes (singular/plural, hyphens, regional spellings).
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Legal defensibility. Avoid encroaching on trademarks; assess collision with existing brands.
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Ownership and security. Lock the domain, enable multi-factor auth, keep WHOIS details private, and set renewal hygiene.
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DNS planning. Decide where your DNS will live (Squarespace, Cloud DNS, Cloudflare, your host) and what records you’ll need (A, AAAA, CNAME, MX, TXT, CAA, SRV).
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Service integrations. Email (Google Workspace, Microsoft 365), hosting (Blogger, WordPress, Shopify, Wix), and certificates (ACME/Let’s Encrypt).
We’ll unpack each thread methodically in later sections.
7- Common myths - quickly debunked
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“Google still sells domains to consumers.”
Not anymore. Retail Google Domains moved to Squarespace; new consumer registrations are handled by Squarespace Domains. Existing Google Domains customers now manage those domains at Squarespace. -
“My site will break because of the migration.”
Your site won’t break if DNS records remain unchanged and renewals stay current. Changes mostly affect where you manage and pay for the domain. -
“Cloud Domains is the same thing as Google Domains.”
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No. Cloud Domains is a Google Cloud service for registering/managing domains with developer tooling and billing inside GCP; it replaced/retired some features but remains an infrastructure product, not a consumer storefront. Google Cloud
8- What you’ll learn in this encyclopedic series
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Domain fundamentals you can actually use (structure, DNS, WHOIS, security).
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How to buy and configure a domain in the modern, post-Google-Domains landscape—step by step.
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Squarespace Domains specifics for former Google Domains users (pricing posture, privacy, transfers, renewals).
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Developer workflows for Cloud Domains and Cloud DNS on Google Cloud (automation, IAM, IaC). Google Cloud
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Vendor comparisons and decision frameworks: costs, support, lock-in risk, exportability, DNS performance, and compliance.
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Future trends (from branded TLDs to DNSSEC defaults, email authentication requirements like SPF/DKIM/DMARC, and the rise of human-friendly security).
9- How we’ll keep you safe from “gotchas”
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We’ll highlight renewal vs. first-year pricing (a common trap across registrars).
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We’ll call out transfer timing and “pending transfer” states so you don’t panic mid-move.
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We’ll show you exactly how to verify WHOIS privacy, lock status, and nameservers after changes propagate.
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We’ll provide checklists for email deliverability (SPF/DKIM/DMARC) and HTTPS (A/AAAA + CNAME + ACME/CAA where relevant).
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We’ll map integrations for Blogger, WordPress, Shopify, Wix, Google Sites, and Google Workspace, with DNS examples you can paste.
10- A note on sources and freshness
Because policies and pricing shift, we anchor key facts to primary sources (Google and Squarespace documentation/press). For example, the acquisition and migration dates come directly from Google’s and Squarespace’s public materials; where we discuss transfer windows and management surfaces, we cite Squarespace support docs. We’ll continue to reference authoritative docs throughout.
TL;DR for busy readers
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You can’t buy from consumer Google Domains anymore; those registrations moved to Squarespace Domains in 2023–2024. New retail purchases go through Squarespace.
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If you build on Google Cloud, you can still register through Cloud Domains (different product, developer-oriented). Google Cloud
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The rest of this guide shows you how to: pick a winning name, choose the right TLD, register/transfer, configure DNS and email, harden security, and keep everything running smoothly.